Welcome to the introduction to DIY Photography Search Engine Optimization Series (SEO). The series of posts involves the discussion of different key aspects to improve your sites ability to rank for a set of selected keywords and to expand your online presence in the search results.
SEO is the technique of optimizing your website for a set of keywords. The aim of SEO is not to search for your name in Google and find your own website but rather being found for search terms relating to your website. Now this is not to say we are going to show you how to come up in the search results for the word “photographers” but rather start to localize and expand on the keywords in the photography field (“Photographers in Stellenbosch”).
Using this procedure we are able to create content to relate to the keywords we are looking to rank in the search engines for.
The main aspects of SEO are listed below and serve as the topics of the discussion throughout the series.
- Website Structure and Performance
- On Page SEO
- Links and Site Authority
- Traffic and Social Media
1) Website Structure & Performance
A good structure of a website is important for SEO as it gives the ability for the search engines to read the content on your website. An important factor to consider is how fast the site loads in order for the search engine robot to index your site. We will take a look at the necessary steps to improve your sites structure and performance.
2) On Page SEO
On page SEO allows the search engines a logical means of determining the subject of each page. Every page on your website has the following attributes:
- Title
- Meta Description
- Headings
- URL
- Content
By optimizing each of these properties for a given keyword, we can begin to see search engine results pointing to that particular page for the selected keyword.
3) Links and Site Authority
The basis of SEO is who and what is linking to your content. By growing the amount of links to your site, you allow your site to gain more authority. With authority and links the search engines start to index and show more of your content in the search results pages. The series will introduce and demonstrate techniques of increasing links to your site.
4) Traffic and Social Media
If you are been spoken about on the different social media networks and your website is receiving that traffic, the search engines will begin to show your results for those topics of conversation. We discuss the different elements involved in improving your traffic to your blog using social media.
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