A few hundred years ago cattle farmers had a sizeable problem. They would bring their fattened cattle to market to trade them and because you can’t fit your heard into a briefcase the cattle herds would all start the mingle together. So whilst the farmers were bartering their sale prices their herds would end up [...]

This is the third and final installment of our ‘value’ series. By now hopefully you will have had a firm grasp of the value equation of “what you get” as a function of “what you pay”. In the last article we discussed at length that “what you get” is both tangible and physical in terms [...]

A couple of weeks ago, we spoke about the value equation that people use (consciously and unconsciously) when evaluating the relative value of a purchase. Namely: Value = What I get / What I pay This equation or relationship is how your prospective clients will evaluate your photography services. It’s also a useful way for you [...]

I was waiting for a client at a rather fancy hotel in downtown Sandton about a month ago. Whilst waiting for the client, I had a drink. A simple soft drink. With ice. In a glass. No swizzle stick. Just a plain old soft drink. It turns out the client I was meant to meet [...]

When I got married nearly five years ago, my fiancée (now wife) and I interviewed literally dozens of photographers to photograph our wedding. It seemed like everyone was a wedding photographer. It made our decision really difficult because there were many great photographers out there doing all kinds of good work at a whole range [...]