I thought it might be good to take a little break from all the technical tax articles and write a post about something very practical that can benefit your photography business a lot! I promise no numbers will appear in this post! I have seen so many photographers who produce the most beautiful, artistic, perfectly [...]

This might sound a bit weird, but I love it when people enquire about VAT.  For some crazy reason I just clicked with VAT once and since then we are like best friends. I warned you that it might sound weird! For some people VAT is a nightmare, especially if you are faced with a [...]

You took that GIANT step and have started your own business. For months, or in some cases years, you have been thinking about it and now you finally did it! You are willing to risk it all to do what you love, and that is to take pictures. All your doubts and fears have been [...]

I know, I know! Tax is not the most exciting topic to talk about, especially on a photography blog. Surely you would rather read about how to improve your images or how to find inspiration or how to be more creative. I totally get that! However, the harsh reality is that financial and tax planning [...]

This is the third and final installment of our ‘value’ series. By now hopefully you will have had a firm grasp of the value equation of “what you get” as a function of “what you pay”. In the last article we discussed at length that “what you get” is both tangible and physical in terms [...]

Welcome to the introduction to DIY Photography Search Engine Optimization Series (SEO). The series of posts involves the discussion of different key aspects to improve your sites ability to rank for a set of selected keywords and to expand your online presence in the search results. SEO is the technique of optimizing your website for [...]

A couple of weeks ago, we spoke about the value equation that people use (consciously and unconsciously) when evaluating the relative value of a purchase. Namely: Value = What I get / What I pay This equation or relationship is how your prospective clients will evaluate your photography services. It’s also a useful way for you [...]

I was waiting for a client at a rather fancy hotel in downtown Sandton about a month ago. Whilst waiting for the client, I had a drink. A simple soft drink. With ice. In a glass. No swizzle stick. Just a plain old soft drink. It turns out the client I was meant to meet [...]

When I got married nearly five years ago, my fiancée (now wife) and I interviewed literally dozens of photographers to photograph our wedding. It seemed like everyone was a wedding photographer. It made our decision really difficult because there were many great photographers out there doing all kinds of good work at a whole range [...]

Sometimes it is so easy to get caught up with the daily tasks that demand our attention as photographers that it is easy to forget to smile. Here are 5 reasons for you to smile, because you are a photographer! 1) Toys are tools Let’s face it. Photographers can buy some of the coolest toys [...]

Finding the right Client is hard, and sometimes it can take years to get clients that you feel are the right fit for you. On my search for the perfect client, I’ve partook in a couple of mentoring sessions, followed some international renowned photographers who shared info on how to choose the right client for [...]

Since starting the crazy/beautiful journey that is running your own photography business I have learned that there is a single aspect that can make or break your business. In the end, the success of your business does not depend on whether you use Canon or Nikon, film or digital, Mac or PC, Photoshop or Lightroom, [...]