It is no secret that Facebook is a revolution in the way we market our businesses. People and businesses have never before been this closely connected and so engaged with each other. The opportunities provided by this phenomenon has been incredible. I am even willing to say that before Facebook, many businesses who are flourishing right [...]

Today, we look at how you can improve your site template in order for the search engines to determine the structure and information of your site. We look at breadcrumbs, related posts plugins, general site structure and a few more tips and tweaks. Later this week we will discuss which a page caching option to [...]

Today, we look at writing quality content that will engage users and get the search engines ranking your content. The most important factor with content optimization is that the content must at all times be written for the user rather than for the search engine. We can optimize certain parts of our content and use [...]

In the previous post, we took a look at the permalinks of your website and how they are used to optimize your site for search. An image illustrated how Google used the search keyword and highlighted the keyword in a webpage URL showing the keyword’s relevance to the webpage. This post looks at the two [...]

An important part of SEO is the information contained in a URL. URL’s containing query parameters (information) such as page-id’s, category id’s etc. are readable by search but search engines have a hard time determining the post content from these types of URL’s. Therefore, we would want to convert www.mydomain.com/?page_id=5 to a “pretty url” called [...]

A few hundred years ago cattle farmers had a sizeable problem. They would bring their fattened cattle to market to trade them and because you can’t fit your heard into a briefcase the cattle herds would all start the mingle together. So whilst the farmers were bartering their sale prices their herds would end up [...]

We love trying something new! Especially if that new thing is urged by necessity more so than luxury. Since we are traveling in Europe, our internet connection does not allow for a consistent schedule in broadcasting live episodes of KIKI TV. We did however decide to not just wait until we are back home, but rather improvise! This gave [...]

Managing your Facebook (Fan) Page for your Business effectively will promote and enhance your company image or brand and will expand your following beyond the initial fans who connected with your page. Why? Because every fan interacting with the content on your page, whether if it is in response to a post, comment, video, link [...]

Anelle from Seven Swans made another great download available to those of you who want to create your own price list.

Remember your price list is very important as it communicates what you offer, to your potential client. Think of it as a menu in a restaurant. The layout, simplicity and communication is very important.

Making things simple and beautiful are two things I REALLY vote for.

Some time ago I googled how I can make my facebook URL more personal and simple. So I found this great tool that made that happen!

For example if people want to add me as a friend, they can go to www.facebook.com/cmeintjes or if I want to send them my facebook page, they can go to www.facebook.com/christinemeintjes

It looks so much better than www.facebook.com/url183987/christine-meintjes/47286287 don’t you think??

Sometimes we only look at the social media world for opportunities to connect to our customers or potential customers. But you should not miss the benefit of being set apart from your competition.

Last week i wrote a post inspired by a diagram from a book called ‘UnMarketing: Stop Marketing. Start Engaging’ by Scott Stratten. In this post i want to look at the diagram from a different point of view.

I came accross a very informative diagram while catching up on some reading this week. I thought it would be quite appropriate to share this the day before our (sold out) Social Media Workshop The diagram is from a book called ‘UnMarketing: Stop Marketing. Start Engaging‘ by  Scott Stratten. I will admit that i have [...]