Tag Archives: social media

Competition and the hierarchy of buying

Sometimes we only look at the social media world for opportunities to connect to our customers or potential customers. But you should not miss the benefit of being set apart from your competition.

Last week i wrote a post inspired by a diagram from a book called ‘UnMarketing: Stop Marketing. Start Engaging’ by Scott Stratten. In this post i want to look at the diagram from a different point of view.

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